Category Archives: special effects

The apples don’t exist

This bit works on several levels. First, it’s a dramatic ad pointing out New York City residents waste 270,000 pounds of food each day while others go hungry. Second, it was shot on an iPhone (backstory here). Which third, means that soon special effects will be as simple as the Lego brickfilms now being made by your 9-year-old. Which, of course, fourth, means the visual representation of reality will soon be so hard to judge that we won’t know what is real and what is not. But fifth, our view of reality has always been artificial — money itself is an elaborate fiction of ones and zeros on computer systems — so why not view the world as we want?