Category Archives: PETA

PETA takes a stab at viral messaging

PETA, the animal-rights group known for flirtatious nudity in advertising, is launching an outdoor campaign showing a merman stabbing a human … to convey that fish have feelings, too. But before launch PETA is hosting an online caption-writing competition to build buzz among animal rights activists.

If you’re feeling creative, or just sick of tuna, offer copy brilliance here.

Via Copyranter.

UPDATE: We received an email on Oct. 24 from PETA’s Amy Cook politely asking us to remove the image, which PETA took down over a copyright question. Amy, we’re here for you.