The latest TV spot from John McCain takes a different approach than Obama’s tax-cut calculator. Instead of any specific numbers, McCain lists several broad actions to stimulate the economy: cut taxes, reduce government spending, drill for oil in America, rebuild consumer savings, and create new jobs. It’s noteworthy that the background images evoke the White House.
The approach avoids specifics (as in Obama’s “95 percent of Americans” claim) to convey a simple, presidential brand. We’d say this will score well among business owners and conservative blue-collar types looking for a traditional presidential figure. With prediction markets giving Obama an 87.5% chance of winning the election, McCain has returned to his core.