The Obama tax-cut calculator

One of our first English teachers in high school said “show, don’t tell.” Obama is doing just this with a tax-cut calculator promoted on his main web site that allows U.S. voters to determine exactly how much they’d save under his tax plan vs. McCain’s. Nice use of numbers to try to overcome political arguments, and perhaps an approach your own business should emulate online if you’re selling anything in a down economy.

We couldn’t find a similar calculator on McCain’s site but did find videos outlining his own economic policy benefits with the vibe of a business presentation. Different audiences, different tactics.

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