Advertising on video games is officially here. Barack Obama is placing ads on Xbox 360 and Sony PlayStation racing games that appear in realistic environments such as billboards over the virtual roadways. EA spokeswoman Holly Rockwood reports the ads were sold by Massive, a gaming agency owned by Microsoft, and that both Obama and John McCain camps were approached but only Barack bit.
Game counsels such as the Xbox are tied into the web and allow some targeting innovations, such as using the gamers’ geographic location to post messages that could potentially say “go down the street to pick up your voter registration forms.” At first glance this skews toward youth … but consider that the average age of videogamers is now 33 and John McCain may be missing an opportunity.
Via Brier Dudley.