Zinio the research tool

Need to know what competing advertisers are doing in a local market? And need to know in, say, 10 seconds?

Zinio, an online magazine subscription site, offers a quick look into a range of publications as part of its free trials. Hit the main site, go to regional pubs, pick a market, and you’ll see onscreen the entire publication in its original hardcopy format, ads and all. A nice tool for competitive research.

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