McDonald’s slams Starbucks in a new series of TV spots that American Public Media’s Marketplace calls an outright Sarah Palin moment. Tired of being intellectual, listening to sappy music, wearing a goatee and funky glasses? Well, Middle America, you don’t have to put up with that faux-hip-snobbery at Starbucks any more — you can get damned good coffee at the Golden Arches.
The timing is brilliant, if fortuitous. Marketplace noted these spots must have been in production long before Palin hit the GOP ticket. But the vibe is the same.
That’s right, coffee-swilling intellectuals. Your gig is up. Now let’s get some Joe then go a-huntin’.