That’s the number of Twitter users the U.S. Democratic party conceivably won’t be able to communicate to tonight, because the DNC failed to secure its Twitter moniker (www.twitter.com/dnc). Now, tonight with Obama talking in front of all of Colorado in a stadium, with a young demo trying to tune in with multimedia, the DNC is hamstrung by a clever Twitter squatter. The RNC has no such trouble, and we’re sure they’ll be lobbing lots of chatter. We signed up to follow @RNC today because we know, whether we agree or not, the Twitter feed will be riveting.
Don’t laugh; your business is next. Most businesses don’t have a plan for monitoring, or using, emerging media. Just as smart brands look for competitors with similar products on the horizon, smart marketers need to follow new channels and jump in … before you lose the chance.