Pew study says people use internet to find things

A bit of a no brainer … until you think of all the organizations building new web sites with no search campaign to pull traffic there.

Pew reports that consumer use of search engines is up from one-third of users on a typical day in 2002 to nearly half of consumers using search each day in 2008. Search engines have become the portals into the internet and are fast approaching email use, the current “top app” for online communications.

Do you have a web site? Check. Do you have a search engine marketing initiative to get customers to your web site?

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