We’re constantly interested in the nuances other nations/cultures bring to marketing communications; like those little logos that always pop up in the lower right of European magazine ads. Consumers in each culture are trained to look for clues — hey, bottom right, that’s the brand!
Which brings us to this Obama poster for his speech in Berlin. Politics aside, there is something about the angular design that is mesmerizing. The Bad Banana blog says it’s an ode to the Bauhaus design school in Germany from 1919 to 1933, which left an imprint on a lot of other posters that created strange vibes after World War II.
If you work in design (and we don’t), this poster is worth a second look. What is it with the graphics that evokes such energy?