TV advertisers, worried that audiences are avoiding them by skipping ads or moving online, may now have a heart attack. TiVo has announced it will begin streaming YouTube videos to its settop digital video recorders, giving consumers a new way to be entertained without watching ads.
About 1 in 4 U.S. homes now have TiVo-type devices that allow them to record shows and fast-forward through commercials. YouTube attracts 68 million viewers a month, who in May watched 3.8 billion videos. You do the math.
Photo: Esther G.