Vauxhall: Who knew UFOs had car babies?

If you follow advertising you probably heard that what appeared to be a UFO crashed by the Tower Bridge in London last weekend. After a few days of buzz — “what the hell IS that?” — yesterday the big unveil happened, in which the new Vauxhall Insignia car dropped from a silvery floating thing in the sky, men in black looked serious, and women in short attire played electronic violins.

Dammit, there is a place for big silliness in advertising. Nice work by branding shop Cow, especially in avoiding lawsuits from dropping the car on a model’s head. We so wish we had heard the debate in the original pitch meeting …

Leave a Reply

Your email address will not be published. Required fields are marked *

* Copy This Password *

* Type Or Paste Password Here *