This spring a series of fake Prius ads began flooding the web, showing naughty drivers dumping bodies or making out with daughters or picking up prostitutes. We hear art director David Krulik had something to do with it.
But we wonder, are all these “fake” ads really so fake? Toyota is no stranger to edgy; its Scion brand, with help from ATTIK, launched the creepy Little Deviants campaign last year in which X-faced demons lopped the heads off sheep people. Creative director Simon Needham was quoted as saying the spots were “bound to entertain.” Silly us. Our kids saw it before bedtime and thought it was people killing each other.
There is a growing undercurrent of rule-breaking in advertising in which ads with sex, nudity, violence or shocking material are released, but somehow absolved from any formal affiliation with the product. J.C. Penney’s stripping teens come to mind. Are advertisers really not behind this? Or are people pulling strings behind the scenes to get a second standard of risqué messaging out, certain to get noticed?
And advertisers: If you aren’t involved, wake up. This new fake channel seems to work.
Tx David Griner for the catch; the demon-lop-headed campaign was for Scion, of course, and not Prius. We corrected it above.