Humans behind the lights

Cenci Goepel and Jens Warnecke of the Lightmark Project create stunning images with long-exposure camera settings and hand-held lights. You’ve seen similar work in the recent Sprint branding campaign, which began with beautiful human-powered flashlight animation and came off the rails when computers took over the illumination.

Why does one design conceit work and the other fall flat? Illusion is stronger when you sense the humans that create it.

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