In 2008 it’s worth considering politics in your advertising strategy. For example, a recent Pew study found that there is a huge split among Americans who believe in global warming, right down party lines: 84% of Democrats think the planet is cooking vs. 74% of independents and 49% of Republicans.
We’re not saying who’s right or wrong (after all, what do 649,000 years of carbon dioxide-temperature correlations really tell you?). The point for marketers is your own product or service may create splits among party lines, especially if your brand is divisive among liberals and conservatives.
Do you sell oil? Energy? Meat? Automobiles? Education? Theater? Adjusting your ad media not only for demographics, but for political views within those demos and the geographic locations of the most receptive, may make sense.