Fantastic view on how new media creates new transparency, where your customers will know more and more about you. This could be an opportunity for your brand, or a curse — all in how you play it.
At your next Marketing Steering Committee, toss a thought grenade on the table: What would happen to our sales and customer loyalty if our customers knew everything about our products and pricing? Could we still compete? And if not, what are we going to do about it?