So a web guru we know gets a business card from Brian Shaler at the SXSW tech conference. The card has nothing on it but Brian’s name. The guru writes:
At a party, I was talking to Brian, and someone came up to complain. “C’mon Brian – I need a real card. I need a card with your email address, or something.”
“You have everything you need to contact me, on that card. If you can’t find me by using that card, then we really don’t need to communicate.”
The punchline: It’s all you need to find Brian Shaler, cause this guy has front doors all over the internet and rides high in Google results. Brilliant use of old media to prove you can control how people find things with new media.