Forget beer. Digital boards to broadcast Iowa Caucus results.

There are about 450,000 outdoor billboards in the United States. This week, in Iowa they will begin broadcasting news.

Mediaweek reports that throughout the evening, digital boards in four markets will be updated by Clear Channel and Lamar with percentages and rankings for the candidates for U.S. president. Points to a future where relevance and timeliness will be empowered, and required, for ad communications to break through. (photo tx NYT)

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