Dear Pontiac: What a spec ad is …

… is not for the squeamish. Spec ads are not real ads, but things you create to try to show what you could do if someone hired you. Check out this brilliant, disturbing spec ad for Pontiac that probably will never see the light of TV, but, damn, if it did, no one would ever forget it.

Wouldn’t it be great if automotive ads showed something other than cars zipping down Route 1 south of San Francisco?

(Tx to AdGabber. And if you’re looking for a job in advertising, read about spec ads here.)

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