Bluefly.com, the online retailer of designer threads, launches new TV spots tonight showing, ahem, the problem of having nothing to wear. We’re old enough to remember when televised bra commercials caused controversy. Now, we get complete curves strolling through airport security.
This is more than the continuation of Bluefly’s raunch (prior ads have showns sculpted couples getting busy); it’s a trend. If online videos of nudity are everywhere, offline TV is going to catch up. And as more consumers migrate off traditional broadcast, advertisers are going to take greater risks to shock the audience into paying attention.
The curious may tune in at 10 p.m. tonight on Bravo’s Project Runway.