Our prior post mentioned memory is heightened by emotion. Here’s the test: Do you recall this TV spot? The commercial aired back in 2004, set off a media storm, and the chief creative officer of Victoria’s Secret told NPR that it worked because the purpose of advertising is “to stop people. You have to stop them before you can sell them.”
The creative felt wrong on so many levels: Bob Dylan’s bad singing, Bob Dylan sells out, Bob Dylan next to a beautiful model, Bob Dylan and lingerie … which is why it was SO brilliant. We still remember.