The great Digg experiment on blog rankings

OK, so we tried it. For a few days last week, we wrote witty and intelligent posts about media planning on our blog, then threw the stories on The chart above shows you our blog’s web traffic — which quadrupled on a few days, especially if the story we posted had any reference to Apple. This points out two things: (a) you can increase blog readership by jumping aboard the exponential conduit of Digg, and (b) does traffic count anyway if you have to go fishing for it?

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