Viral marketing for viral healing

The Centers for Disease Control and U.S. Department of Health and Human Services are rolling out two fall campaigns encouraging consumers to prepare for the flu — both small-scale winter sniffles and potential for large-scale pandemic.

Mediassociates was honored to participate in the planning, and while we usually don’t tout clients at the risk of being self-serving, saving lives is a good cause. It’s worth noting the HHS has put up a resource-rich site called which gives away tons of content to health care professionals, policymakers, and the media, hoping that they will cascade the message. It’s such a simple idea, and yet powerful — rather than do all the advertising yourself, what if you use the media and the web to encourage others to share your message? Most businesses have passionate advocates. Give them the tools to tell others.

It’s nice work (and no, we can’t take credit for the site). Check it out, get a flu shot, and stock up on bottled water. Be safe this winter, friends.

Thanks go to the nonprofit Academy for Educational Development, human and social development marketers, for leading communications on this.

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