We thought so. NBC Today Show reports this morning that 1 in 8 Americans now leaves for work before 6 a.m. to beat traffic. About 9 in 10 U.S. workers travel by car, creating 3.7 billion hours annually of people stuck in traffic. The Census Bureau reports “extreme commuters” — workers who spend more than 90 minutes driving each way — is the fastest growing group. No wonder outdoor ad spending is up.
Could be worse. Consider Dave Givens of Mariposa, Calif., whom Midas awarded for America’s longest commute. Seems Mr. Givens spends seven hours each day driving 372 miles round trip, which over two and a half years is exactly equal to the distance from the Earth to the moon.
Good news is McDonald’s, noting the trend, now opens 75% of its 16,700 U.S. restaurants by 5 a.m. That’s 12,525 places to grab hash browns with your morning coffee, before you watch the billboards roll by.