Poor Apple. Hours after it announced a much-awaited smaller iPad (plus a sexier, thinner iMac), Wall Street pushed its stock down 3%, perhaps disenchanted at the relatively high iPad Mini price of $329. And now, a day later, Google is pushing ads for a radically new, svelte laptop that costs — gulp! — only $249. Google’s machine is a thing of beauty because — while perhaps not hinged aluminum that feels like an alien space probe in the hand — it works on cloud-based Google software, with nearly unlimited storage online, no need to backup files, and no worries about pesky viruses. It’s an advance over the prior Google Chromebook, which was clunkier and initially cost $499. It’s perhaps the perfect inexpensive gadget to give a 12-year-old for homework. And of course, it ties users into the Google content-and-search ecosystem.
All of this reminds me of a comment an analyst made on NPR in the late 1990s, during a news segment on Internet and e-commerce. When asked to predict the future of digital media, the analyst said, and I paraphrase: “You don’t walk into a room today and go, wow, this place is electrified! We just expect rooms to have wall outlets and light bulbs. In a few years, digital technology will be just like that — with connectivity everywhere.”
The cost of keyboards, glass screens and computer chips is falling so rapidly that soon marketers may give devices away as incentives to spend more time with their messages.
Oh, wait. Google just did.