It had to be you

The more we read about artificial intelligence, the more we wonder if it will simply be like ourselves, only improved. Here’s a 2010 video of film critic Roger Ebert demonstrating his new voice; Ebert lost his own from thyroid cancer. By using the CereProc service to sample tones from his prior recordings, Ebert was able to recreate most of his mellifluous cadence. Imagine a future where a digital avatar could speak for you.

Ben Kunz is vice president of strategic planning at Mediassociates, an advertising media planning and buying agency, and co-founder of its digital trading desk eEffective.


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