Fake tweets and the future of AI


Way back in 1950 early computer scientist Alan Turing suggested that machines would eventually think. Since judging “thinking” is a tough dynamic, he suggested a related test: Have both a computer and a human respond to questions, and if another human observer could not tell the difference in answers, then the computing machine would be “thinking” — hey, faking it is as good as the real thing. The so-called Turing test became a benchmark of artificial intelligence, and today machines still fail it, as witnessed by the comically smart but subtly off IBM machine Watson who recently won against humans on the TV game show Jeopardy.

But surprise, surprise: a new Twitter mashup comes close. That Can Be My Next Tweet pulls phrases from your recent Twitter missives to spin a new message you can send out to your thousands of followers, and the results are astoundingly insightful. We’re not sure what algorithm powers this, but it’s clever, and damned if the tweet generated didn’t sound a bit like us. Perhaps AI when it arrives will simply recast bits from preceding human minds, a curating intelligence that collates others’ thoughts, so it doesn’t have to start from scratch. Social networks provide plenty of input. Google is transcribing every book on the planet. Experian and Facebook are mapping all human data connections. Free apps can combine all the messages. Watson, are you listening?

Ben Kunz is vice president of strategic planning at Mediassociates, an advertising media planning and buying agency, and co-founder of its digital trading desk eEffective.


5 thoughts on “Fake tweets and the future of AI

  1. >>hey, faking it is as good as the real thing< < Or, it might *be* the real thing. If a machine could pass a Turing test (I mean really pass–not just look entertainingly intelligent after a short interaction, but keep you honestly baffled as to whether or not you’re interacting with a human, no matter how much time and effort you throw at it), then who’s to tell you it is not actually intelligent? *It* surely would not tell you that.

  2. That Can Be My Next Tweet is very clever. As technology speeds ahead, human beings worry that they could not keep pace with it. One would hope that logic will remain our province.

    @clweinfeld

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