Gmail’s usage goes down, that is. We’ve been reading recently about shifts in consumer media habits, some surprising (don’t miss Wired magazine co-founder Kevin Kelly’s analysis showing TV is the fastest-growing medium in the U.S., still far outpacing the Internet). And then we thought, we don’t check our personal email that often anymore, since we rely on Twitter and Facebook and messaging for intimate communications.
Here’s what Quantcast reports, based on direct cookie observations of traffic to the Gmail site. Down 50% in one year. It’s an amazing trend, and one to watch as Facebook enters the email space with its Messages.