So say you’re surfing the web and see a jacket that looks cool. Could be on anyone — a Facebook friend’s photo, a model over at Esquire.com, a CNN photo of a prime minister. Westfield’s “fashion detector” lets you match the clothing image to any similar brands at its nearest mall location. Not enough? The app works on your iPhone, too, so you can surreptitiously snap photos of attractive lasses walking down the street to find the same short skirt for your wife. Or something like that.
Clever use of image matching and applications to drive impulse purchases. Well played, Westfield.
Via Ads of the World.