Ah, grumpy consumers. Someone has started a group on Facebook that protests its data collection. To play, you update your profile to explain you are a woman born in 1895, now residing in Venice Beach, California — so you can thwart those evil marketers snatching your information to serve you ads.
Which makes us wonder, why are consumers so bent out of shape about online marketing while everything they do in the real world is tracked by Experian data giants for use in mailing lists? We’re working on a BusinessWeek column that pushes on this issue a bit. We suggest it’s actually beneficial when your data is seen, since you are more likely to get product offers that are personalized to your interests. Maybe you don’t buy things, have just the clothes you need, and own an empty attic and garage. If so, feel free to become a 115-year-old woman who lives in Venice Beach, California.