Earth Emergency Procedures Safety Card

Want to promote your next book? Try gut-wrenching fear.

Author Eli Kintisch is about to release Hack the Planet, which proposes that our human desire to control things could get us into trouble as we try to solve big problems. Take global warming: Sure, you may not buy it if you watch Fox News, but imagine what would happen if a rogue nation decided to try and fix the atmosphere by flying a few planes around seeding chemicals for geoengineering … and got the formula wrong? Kintisch is promoting his upcoming missive with a blog and juicy interactive Earth Emergency Procedures Safety Card, you know, if the planet melts, please head for the nearest exit.

This is really not news. Our Planet Earth, a strapping young adult about 4 billion years through our sun’s 10 billion-year lifespan, has gone through five major extinction events in which almost all life died. Yup; not only the dinosaurs, they were just the last to get hit. Today, scientists warn we could be approaching another extinction whack — not just a random asteroid (like the one that punched a 180-kilometer crater in the Yucatan Peninsula) or global warming, but massive methane leaks from the East Siberian Arctic Shelf, nuclear holocaust (we’re still pointing bombs at each other), robotic advances that might replace people, or nanotechnology that if unleashed without care could turn our planet into mush.

Good promotion. Sweet dreams.

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