SXSW interview: Pepsi’s social media move explained

Our Humongo partner Darryl Ohrt sat down with PepsiCo’s Bonin Bough, global director of digital and social media, and Josh Karpf, digital media manager, to ask what was up with this giant brand dissing the Super Bowl. Turns out the world is moving from impressions to connections, but one doesn’t necessarily replace the other: Like stocking both Gatorade and Tropicana in your fridge, there’s more than one way to refresh a brand.

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