Mike Arauz and Bud Caddell spoke at SXSW on why most online videos fail to scale, and engaged their audience in a “Web Video Thunderdome” to debate why. They suggest: Be brief. Be odd. Be funny. Be random. Try repeatedly. And recognize that even if you get all that right, in the online sea of wavering interest, you’ll still likely get only 100 hits.
Via Marci Ikeler.