If you work in advertising you know Alex Bogusky as an icon, chief of Crispin Porter + Bogusky who does aggressive things with hamburgers. Bogusky dreams up campaigns with a disturbing psychological bent designed to yank the media. He has cool hair, a motorcycle with a rack for a mountain bike on the back, and draws the kind of love-hate idolatry that only an industry obsessed with eating its young can muster. If you see an ad that gives you a nightmare, but a warm fuzzy nightmare like you’re almost drowning and kind of enjoying it, CP+B probably did it. We’re reluctant to write about him for fear it looks like we’re kissing his ass.
Yet … Bogusky just posted the best career advice we’ve ever read. Check it here. A snippet:
Be honest. Be respectful. Be good. Set positive goals for yourself that can benefit lots of people. You’ll have lots of support because what’s good for you is good for them. Some people think they have to knock somebody else to get into a top spot. I’ve known people that thought they needed to knock me down to get up the ladder. It rarely works that way because there is infinite room for success and you’ll just get distracted from your true goals.
Don’t exaggerate. Don’t complicate. Very humble versions of success can lead to a wonderful life adventure. You don’t have to make it seem grand for it to become grand as it becomes reality.
Simplify. I think two sentences should be enough to hold your life’s professional dream.
It’s beautiful stuff. Via Darryl Ohrt.