This is complicated so pay close attention. Microsoft just gamed you, bloggers. Yes, Redmond distributed a video that comically showed nerds hosting a “Windows 7 Launch Party.” And like fish snapping to the bait, bloggers began reposting the video while laughing at it, saying Windows 7 was uncool. Windows 7. Windows 7. And the links spread. The bad Windows 7 viral went viral. Microsoft was uncool, out of touch, with Windows 7. Windows 7. Within weeks the video scored 638,000 views on YouTube, mostly among the influential tech set. NPR picked up the story. And millions of Americans are now thinking about Windows 7.
Microsoft knows there is no ad placement better than the one that creates scandal. Windows 7. Very. Well. Played.