An end to the Hot Waitress Index


Our favorite economist Jodi Beggs points out many “indicators” of recession are sexist, the result of male-skewing humor from the men who dominate the dismal economic science. We’ve had the skirt-length indicator, lipstick measures, and our favorite, the Hot Waitress Index — you know, the idea that pretty women lose jobs in real estate or sales when bubbles collapse and so are forced to serve food at the local bar. The prettier your waitress, the worse the economy.

Sexist stereotyping? You bet. So the Puma sports brand is playfully fighting back with the PUMA Index, a stock ticker for cell phones showing models — male or female — who take off their clothes when the Dow goes down. Sure, you can pick a girl, but the default image on the app is a buff guy cranking weights, ready to drop his jeans. Economists, hope for a rally.

Image: Scott Eklund

One thought on “An end to the Hot Waitress Index

  1. Huh. Hadn’t heard this index before. Not sure why it would be accurate index. After all, you’d think good looks all things being equal would be an asset. Nevertheless, kudos to Puma and to you for pointing it out.

Leave a Reply

Your email address will not be published. Required fields are marked *

* Copy This Password *

* Type Or Paste Password Here *