Patrick Swayze’s dirtiest dancing

Whether you work in advertising, write editorial or jot blogs, your real goal is to create memes: cultural ideas that (you hope) are passed from one mind to another. More than impressions, readers, or sales, the real goal of any content creator is to influence society — to get everyone to believe his or her idea/religion/product is worth sharing with others. Memes (pronounced like “beams”) were coined by Richard Dawkins in his 1976 book The Selfish Gene, which explored the transmission of ideas within culture.

Tonight, scanning Twitter, we learned Patrick Swayze had died 20 minutes before CNN reported it. And then, just as quickly, one of Swayze’s funniest moments began being referenced — his old Saturday Night Live skit with Chris Farley. A meme we can’t forget, or stop laughing at. RIP, Mr. Swayze, and you too, Mr. Farley. Meme on.

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