Ford test drives a Plaid

We’re on a plane today bound for California so will leave you with this roadtrip campaign by our friends at interactive shop Plaid. They’re touring middle America to see what brands and agencies are doing on the cutting edge of social media.

Above, Plaid interviews Scott Monty, head of Ford’s social media program. Scott just passed the Year 1 mark at Ford in the role, and we’re sure it wasn’t always easy — don’t miss his post on the bumps and successes along the way. Critics might see it all as just another PR move, but we think Scott is forging something different — an outreach program that moves beyond the brand. We’ve seen Scott congratulate competitors for winning awards, get back to people on Sundays, and rail on the silliness of stupid marketers. Scott is making Ford seem human.

And that’s just one stop. You can follow Plaid’s two-week journey at

(Full disclosure: Plaid invited us to guest post at their Top 100 blog Brandflakes for Breakfast while they’re out playing. We may not give the keys back.)

Leave a Reply

Your email address will not be published. Required fields are marked *

* Copy This Password *

* Type Or Paste Password Here *