Here’s a web strategy: Get rid of your web site and instead create content users can pass along to others. David Armano suggested this a few days ago, and now ad shop BooneOakley has gone and ditched their site in favor of a YouTube video. It’s an interesting move, recognizing that online users are growing more comfortable watching video, getting a snippet they want, and then tossing it to friends or colleagues.
After all, we can’t embed another agency’s web site into our own agency’s blog, but dammit if we haven’t stuck BooneOakley in here. Clever. Via Darryl Ohrt.