Ballet plus sex. What, are you listening now?

While you probably love the big-screen TV in your basement, local theater companies are hoping for a blackout. Performing arts are being hammered by the perfection of home entertainment plus sucky economy.

Smuin Ballet in San Francisco is fighting back with a series of Bay-area ads by the Evolution Bureau agency. The creative combines ballet with something else — a dose of sex, Broadway, electric guitar. Ballet isn’t stuffy, you see — it’s buff men and sultry women in revealing clothes.

Hm. When people don’t get your product, it’s not bad to connect it to something they surely want. Via Angela Natividad.

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