Oh, internet hyperbole, it’s so tempting to believe you’re the big thing. But a new Nielsen study reports that Americans still use TV more than any other media. The average U.S. citizen spends 5 hours and 9 minutes a day in front of the live television, and 8.5 hours total in front of all screens including cell phones and GPS devices.
Younger demos skew toward newer “screen media” — adults 25-34 watch only 3.5 hours of live TV a day, vs. 5.5 minutes of internet video and a boatload on mobile. The real trend to watch, though, is the growing multitasking among almost every age group — in which consumers watch TV as background ambiance while working on computers or texting on mobile devices.
TV is still king. The question is whether consumers, in their new multitasking modality, are paying attention.