How do agencies build buzz in a recession?

Not with press releases. Look what Plaid is doing. This branding/interactive shop has enlisted the mayor of Danbury, Conn., in a proposed military assault on Denver, challenged Denver’s own mayor, and took over a popular Denver-based ad blog all to promote an upcoming road tour.

Ad agencies do road tours? You get the idea. In a market where people retrench, go build buzz.

P.S. Plaid invited us to play on the Denver Egotist blog takeover, see our riff here.

Leave a Reply

Your email address will not be published. Required fields are marked *

* Copy This Password *

* Type Or Paste Password Here *