$100k homes use more DVRs. Don’t touch that remote!


Speaking of video shifts, Mediaweek reports that more than half of U.S. homes taking in $100,000+ in income subscribe to time-shifting DVR devices: those black boxes that allow you to record a TV show, play it back later, and potentially skip over the commercials. The Mediaweek headline is a little misleading — it is not true that “more than half of $100k homes time shift” since we suspect many consumers have a hard time with the damn remote controls. But the trend among the most affluent consumers is definitely worth watching.

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