Scott Monty over at Ford shared a laugh. A leader at another organization called a lawyer. Which business would you rather brag about?
Our final holiday story revolves around Plaid, a Connecticut brand shop that created a mock video for Christmas in which you can insert anyone’s name into a “news report” that they’re having, ahem, scandalous intimacy with Santa or Mrs. Claus. Completely over the top. And completely safe for work — no nudity, no vulgarity, a few uses of the word “sex” as you’d find on the evening news. When Monty got the link at Ford, he forwarded the humor on to 6,600+ people who follow his thoughts on Twitter.
Unfortunately another organization who got the link, unlike Ford, didn’t get the joke. They sent Darryl Ohrt, principal of Plaid, a nasty note hinting that the online art was defamation. (We look forward to hearing of the alleged material damages to a person’s reputation resulting from a rumor that one slept with Santa Claus.)
The real story is not about appropriateness or monitoring employees’ use of the internet … but about the brand implications on both organizations. Ford comes off like a hip company that has a bit of fun (and we’re sure Ford has plenty of lawyers, too). But this other group, well, feels as grouchy as an HR executive pricked by a physician’s needle.
Is your organization loose enough to share a laugh with employees and customers? Or is your brand heart two sizes too small?