Tangible Interaction’s magic Graffiti Wall

Alex Beim is a self-described design junkie from Uruguay who moved up to Tribal DDB Canada and now has launched Tangible Interaction. The new shop blends cutting-edge design with guerilla experience — think programming plus creative and music and lighting and performers for sidewalk or retail displays that grab you by the throat.

We especially dig the sensory experience of this Graffiti Wall, which allows passers-by to expand on a marketing message using pens tracked with an infrared camera. So cool — although we wonder how many can create true art like this.

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