Brilliant creative by Audi, introducing you to one cool couple and their family of twits who drive other, lesser brands. Audi positions BMW as a jerk, Mercedes as old and confused, and Lexus as a family of preppy nerds with undercurrents of hostility. And Audi? Well, just right. Kudos for a mini-long-form format, too; this is the type of work meant to go viral.