Mediassociates is a media planning and buying agency that guides clients to better advertising results. We’ve been following advertising-technology trends for more than a decade, and here share our views on where communications is going. For more information visit Mediassociates.com or call 203 797 9500.
Ben Kunz has authored the ThoughtGadgets blog since 2007. He is senior vice president of marketing and content at Mediassociates and a former management consultant for Peppers & Rogers Group, a leading CRM consultancy. Ben has been published or quoted in Ad Age, Adweek, Bloomberg Businessweek, Digiday, Fast Company, Fortune, MSNBC, Slate, The New York Times, The Wall Street Journal, and Xinhau, the news agency of the People’s Republic of China. You may reach him via email at firstname.lastname@example.org or on Twitter @benkunz.