Unlike the cell-phone-in-your-fridge discussion from yesterday, Google gets it right by launching AdSense for cell phone users in 13 countries Monday. The program targets web site owners who want to run PPC ads on their web sites in a mobile format. As U.S. consumers finally learn how to use the internet access on their cell phones, Google ads will begin taking up three lines, or about one quarter of the cell screen. Hmm. Getting your PPC rankings in the top 3 may become more important soon, since mobile formats will have fewer pay per click slots.
Move follows Google's announcement that it may bid $4.6 billion for wireless airwaves in January. Seems Apple is eying the wireless bid, too.
Advertisers, watch the wireless space, and begin testing it now. The internet is becoming unplugged. Of course, adoption trends will depend on how well U.S. consumers can search for pizza driving on the way home typing on a tiny keypad looking at a tiny screen without getting a ticket or wrecking the car ...
