U.S. airlines' fuel bills will soar $20 billion dollars this year and they're passing costs on to travelers every which way. So let's all thank Sojern, a clever company, for opening a new frontier of advertising on boarding passes.
This is such a no-brainer we're surprised no one has thought of it before. About 250 million boarding passes are printed from computers each year, and until now have been blank slates. Sojern's ads appear both on the computer screen (where consumers can click through) and in printed form, and include updated weather and timely coupons to minimize the grousing from fliers who may not like advertising clutter.
And the target demo is sweet. On Delta, for example, 64% of fliers have household incomes above $75,000, 62% are working professionals, and about 20% are executives. We see affluence, flying your way.
Via Adbroad.
