Rolling Rock's Moonvertising

That's right. Ads on the moon. An idea so simple, you wonder why it hasn't been done before.

Rolling Rock has launched Moonvertising, a dramatic response to the current media fragmentation that makes traditional broadcast so problematic. Today 1 in 4 U.S. homes has a DVR allowing consumers to skip commercials; younger demos are moving online and multitasking with cell phones and iPods. But the moon is hard to miss.